🛒 FMCG Product

Let's craft your strategy.

A few quick questions so we can tailor the perfect plan for your business. Takes about 3 minutes.

Basic Brand Info

Brand / Product Name *

Basic Brand Info

Product Category *

Food & Beverages Personal Care Home Care Health & Wellness Baby Care Pet Care Other

Basic Brand Info

HQ / Primary City *

Basic Brand Info

When did you start operations? *

Basic Brand Info

Distribution Reach

City-level State-level Regional (2–5 states) Pan-India International

Basic Brand Info

Number of SKUs

1–5 6–20 21–50 50+

Ownership & Contact

Owner / Decision Maker Name *

Ownership & Contact

Your Role *

Founder / Owner Marketing Manager Brand Manager National Sales Head Other

Ownership & Contact

Phone Number *

Ownership & Contact

Email Address *

Ownership & Contact

Preferred Communication

Phone Call WhatsApp Email In-Person

Revenue & Budget

Average Monthly Revenue

Under ₹5 Lakhs ₹5–25 Lakhs ₹25–75 Lakhs ₹75 Lakhs–2 Cr ₹2 Cr+ Prefer not to say

Revenue & Budget

Current Monthly Marketing Spend

₹0 Under ₹25,000 ₹25,000–75,000 ₹75,000–2 Lakhs ₹2–5 Lakhs ₹5 Lakhs+

Revenue & Budget

Do you invest in trade marketing?

Yes No Planning to

Revenue & Budget

Satisfied with current marketing ROI?

Yes No Not Tracking

Distribution & Retail Presence

Retail Presence

General Trade (Kirana) Modern Trade (Supermarkets) D-Mart / Big Bazaar Quick Commerce (Blinkit/Zepto) Online (Amazon/Flipkart) Own Website None yet

Distribution & Retail Presence

Approx. retail touchpoints

Under 100 100–500 500–2,000 2,000–10,000 10,000+

Current Marketing

Channels currently used

Instagram Facebook Google Ads YouTube Influencer Marketing WhatsApp Marketing TV / Radio In-store Activation None

Current Marketing

Do you have a marketing agency?

Yes No Had one previously

Current Marketing

What are they handling?

Current Marketing

What's not working right now?

Goals

Main goal for next 3 months

Increase brand awareness Expand distribution Drive online sales Launch new SKU Enter new city/region Improve repeat purchase Other

Goals

Biggest challenge right now *

Intent

Open to investing in marketing in next 30 days? *

Yes No Need more info

Intent

Monthly budget range

Under ₹25,000 ₹25,000–75,000 ₹75,000–2 Lakhs ₹2–5 Lakhs ₹5 Lakhs+ Not decided yet

Intent

Interested in a free brand audit?

Yes No Maybe later

Intent

How did you hear about us?

Instagram Google Search Referral LinkedIn Cold Call/Email Other

Almost done

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